Wednesday, November 07, 2007

Burt's Bleach?

Okay all you Michael Jackson fans, have we got a face cream for you.

I've been using Burt's Bees skin and body products for many years now.

Once in a while (I admit) do use Clorox bleach but all my other cleaning products are either natural or homemade.

So I didn't know what to make of things when I discovered that Burt's Bees sold out to Clorox for a cool $925 million.

Should I be looking forward to a day when cleaning product companies are going to be putting the public's health and well-being at interest?

Should I be put off that a natural product that I've trusted over the years might change their formula?

Should I be happy that I soon might find the line of products at my local Wal-Mart?

If they come out with a new age spot hand cream or highlighting shampoo with a lemony fresh scent, should I be concerned?

I wish I was a fly on the wall at that meeting in the Burt's Bees headquarters.


Michelle Reeves said...

Here is a letter from Burt's Bees:

A Letter to Our Loyal Customers

As you've probably heard by now, we at Burt's Bees are entering an
exciting new chapter in our lives as a result of the recent sale of the company to The Clorox Company. It's a great opportunity to help us better deliver against our mission of making truly natural personal products available to everyone, everywhere.

This new journey gives us the energy and the resources to do even more. Not only will we be able to accelerate our growth, but this will also help us to grow the natural personal care category in general, furthering our
commitment to The Greater Good.

You can keep counting on Burt's Bees in the ways you always have. We will always stay steadfast behind our values and commitment to making the best natural personal care products with the most environmentally sensitive
packaging and nature-safe manufacturing processes. And, above all, we'll continue on with our social mission to make people's lives better every day,

It's your desire to improve your well-being and the world around you that has given us the support to take this next step. We thank you and ask for your continued support so we can keep the Burt's Bees hive buzzing.

raw by default said...

That's disappointing. But then, I gave up on them years ago when they changed the formulation of their toothpaste. Why change a good thing? Money, I guess. If they've been doing well as a company up until now, I see no reason to sell, other than greed.

Raw Curls said...

Thanks for that info Michelle, that was really helpful.

Who knows, raw by default, sometimes they have their lawyers draw up contracts to keep the integrity, hopeful they did go that route!