Gimme a break....
The other day I got a mailer from the local grocery store about a new product. It is called "Active Lifestyle Fat Free Milk". Here's the description:
"It's the heart-healthy new fat free milk that's fortified to help reduce cholesterol levels when you drink two servings a day with meals. Active Lifestyle Fat Free Milk has plant sterols like those found in small quanitites within many fruits, vegetables, nuts, seeds and other plants. Active Lifestyle Fat Free milk gives you an easy way to help lower your cholesterol, deliciously!"
In the flyer is a picture of the milk, yogurt and smoothies which also has plant sterols in it.
There is something so wrong with drinking milk to get the goodness in a plant food. Why would anyone want to do that when they can enjoy a variety of delicious and wonderful juicy fruits, delicate veggies and greens and rich nuts and seeds?
Notice how the last sentence says "...help lower your cholesterol delciously" it doesn't say naturally. If cows eat vegetation one would think that the sterols are getting in the milk already but obviously it doesn't.
The truth is that regular milk consumption contributes to a myriad of health problems. Especially drinking processed, homogenized milk with hormones and added vitamins and....surprise!....there already IS cholesterol in milk and all dairy products, even fat-free dairy.
I guess the dairy industry is desparately trying to get their revenues up, hence the suggested 2 serving dose per day. Also there is no disclaimer anywhere about how this product is not meant to cure any disease. If you notice on all products claiming a health benefit this has always been the case, the FDA demands this statement, however the dairy industry seems to get away with making health claims without disclaimers. Hmmmm, I wonder why?
The dairy industry was recently challenged and ordered to stop advertising milk as a weight loss tool, http://www.pcrm.org/news/release070511.html so now it looks like they are up something new.
More milk deception:
The #1 way to get all the benefits of plants foods is by eating them, not parts of them injected into others foods.